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04 April 2011 |
Justin Urquhart Stewart is one of the most recognisable and trusted market commentators on television, radio, and in the press. Originally trained as a lawyer, he has observed the retail market industry for 20 years whilst at Barclays Stockbrokers and developed a unique understanding of the market's roles and benefits for the private investor.
Justin Urquhart Stewart is one of the most recognisable and trusted market commentators on television, radio, and in the press. Originally trained as a lawyer, he has observed the retail market industry for 20 years whilst at Barclays Stockbrokers and developed a unique understanding of the market's roles and benefits for the private investor. Justin provides financial advice to clients of Kester Cunningham John Financial Planning LLP.
For reasons best not discussed here, I have seen far too many television adverts over the past couple of months. Most are banal wallpaper that make no impression, but I suspect I am not the typical target market for most advertisers on daytime television (which by the way has to be the best incentive to get back to work). There are some however, which have riled me to levels varying from annoyance to outright anger.
At a time of economic austerity and consumer nervousness, adverts proffering instant cash are of course going to attract attention, and especially from those most financially vulnerable. From the annoying 'cash for your mobile phones' through to 'cash for your gold', these seem no more than licences for untrustworthy types to set about stealing phones and anything else that glitters and effectively 'fencing' them through these virtually unknown outfits.
Perhaps it would be worthy of some of the channels to also promote the recycling of phones through more worthy causes and charities and even to have their use extended in third world nations. The same was often the case with old spectacle frames. One of the gold adverts especially irks as they promote that they will take 'even broken gold jewellery'. I am not sure quite how you can break gold as even in little pieces it is still |
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