Date: 1 October 2011
Author: Simon Smith

Ashton KCJ is now trading following the merger of Ashton Graham and Kester Cunningham John on 1st October 2011.

The firm employs 285 people in East Anglia and as such will be one of the region’s largest and most prominent law firms. It has extensive geographic coverage, with offices in the main commercial centres along the A14 and A11 corridors.

The firm will be targeting three core markets by providing services for business, services for individuals, and injury related services. Noted by independent publishers Legal 500 and Chambers for at least 30 recommended legal experts and 14 recommended expert teams, Ashton KCJ has the strength, depth and breadth to really make an impact in the region. Indeed, its lawyers have a national reputation for both personal injury work and French legal expertise.

Successful businesses are usually those which find a way to differentiate themselves from their competitors.  Ashton KCJ is seeking to differentiate itself not only on its mix of services and geographic reach, but on the way in which it delivers them.

Simon Smith is Chief Executive of the newly merged firm. He says: “The merger is a key step which provides us with the scale, expertise and resources needed to offer high quality services in a progressive way, and in tune with the changing legal market place.  Ashton KCJ will have even greater specialist capability and the opportunity to lead the market with innovation in the way in which services are provided. 

Ashton KCJ’s brand development process included asking clients how they viewed the two firms. A consistent theme emerged: the firms’ lawyers are perceived as having ‘cool heads and warm hearts’.  Building on this, our aim now is to deliver exceptional client service, every time.”